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There's no question about the value of effective content in your Internet site . Not only is this determined as value to your visitors but it can also be valuable to other sites looking to use or reference your content by way of link requests or RSS feeds. The long standing practice of email blasts or link farming are essentially responsible for the mediocre view by many web administrators looking for such requests. Unfortunately some of these practices are in fact "black hat" techniques and can lead to you being penalised by the search engines. My advice is to steer clear of such highly automated bulk distribution practices. But then, the practice of individually seeking link requests is a powerful practice to follow. Many people brush off the value of link requests and for some very good reasons. Legitimate requests however, if addressed the right way can very quickly have a positive impact on your page search engine ranking and PR scores. It is well recognised that the proper backlinks to your site are favourably viewed by all search engines. The following are however offered as simple to follow guidelines to assist your link building program.You should not be off handed to your handling of requests you get from web administrators seeking a link to you or you linking to them. 1. Check the traffic and page rank scores of the page linking to you in addition to as the domain. Ideally high traffic and a high page rank score are what you look for but don't be put off by a low page rank score. 2. Check to ascertain if the site is diluted by a multitude of outgoing links and few inbound links. This is particularly important if the outgoing links are unrelated to the site's own content. 3. Check the traffic and page rank scores of the page linking to you in addition to as the domain. Ideally high traffic and a high page rank score are what you look for but don't be put off by a low page rank score. 4. Be careful with requests received from any link farming web services that is free. If you wish to these types of services, be sure to pay the subscription and then rigourously apply filters carefully to the sources of any request. 5. Don't consent to any request unless you have proved the website's current details and its history. What is being displayed at the domain now may be quite different to what a former owner of the domain had on the web site. 6. Ascertain whether the outgoing links have the NOFOLLOW tage. If they do then you'll get restricted value (if any) by the search engines for such links. Be prepared for the long haul. Backlink building is not a quick fix solution to optimising your web site. The results will come and they will be rewarding but it will take time. If you are not interested or do not have the time to do this yourself, some SEO specialists provide this service as an addition to their usual SEO services. The better advice for requesting links from some other web sites is to individualise your link request. Any good internet site will get many requests per day so you need to have your request stand out. If in the least possible, write to a person. Do your search and hunt down a real person to contact as the chances of your request being read will be immensely improved. Use social networks such as LinkedIn, Facebook, Plaxo etc to help identify people and e-mail addresses whenever this information is not shown on the website.
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